The foundation stone ceremony for Ayn Dawkah marked the beginning of a new cultural development connected to the Wadi Dawkah UNESCO World Heritage Site in Dhofar, Oman.

Held on 13 November 2025 under the patronage of His Highness Sayyid Marwan bin Turki Al Said, the ceremony brought together representatives from AMOUAGE, F&M, Giò Forma Studio and project partners.

Carl Adams, Project Manager, represented F&M at the ceremony. As part of the project, F&M contributes design and project management expertise, supporting a vision that brings together heritage, contemporary design and the cultural significance of Wadi Dawkah.

The ceremony was attended by Matthew Wright, Head of Wadi Dawkah; Johanna Ratti, Global Head of Brand; Renaud Salmon, Chief Creative Officer; and Marco Parsiegla, CEO of AMOUAGE.

Ayn Dawkah represents an important milestone in the wider vision for Wadi Dawkah, encompassing a cultural landmark, visitor centre and factory within a landscape of exceptional heritage value.

Through collaboration with AMOUAGE, the Ministry of Heritage and Tourism, Giò Forma Studio and project partners, F&M continues to support the development of a project rooted in Oman's heritage and shaped for its future.